Hey everyone, LSx 2009 (the second Leeds Web Festival <http://lsx09.com> ) got off to a great start earlier this week with the the May edition of OpenCoffee <http://upcoming.yahoo.com/event/2408058/> , the Digital Britain unconference <http://dbucyh.eventbrite.com/> as well as a meetup of the Leeds Hackspace <http://leeds.hackspace.org.uk/> community.
We have lots more planned, throughout the remainder of May - notably around the last weekend with BarCamp 2009, Future of Web Apps, Girl Geek Dinner & Physical Computing 101.
Head on over to http://lsx.09.com <http://lsx.dotnorth.org> for a full schedule and details how to register for individual events.
So what's coming up...
12th may innovation north 2009 showcase <http://www.leedsmet.ac.uk/inn/news_innovation_north_showcase_2009.htm>
Leeds Met's undergraduate expo, showcasing the work of this year's graduating class in music technology, sound, games design, animation, special effects, creative media and computing.
19th may hackspace <http://leeds.hackspace.org.uk/>
Hackspace is an alternative term for Hackerspaces <http://en.wikipedia.org/wiki/Hackerspace> , a physical place where anybody with an interest in technology can meet up, socialize and collaborate on project within a vast range of technologies and languages.
20th may geekup <http://geekup.org/events/133/>
An evening social of internet industry workers, including a trio of brief 20:20 talks - Clare Lindley on Creating iPhone apps with PhoneGap, Phil Helliwell on What your BIG-IP can do for you & Jonathan "Squigfried" Powell on Hack Spaces, and why having one in Leeds will be awesome.
27th may girl geek dinner <http://leedsgirlgeekdinners.com/>
An evening buffet accompanied by keynote speakers representing the best femalte talents in the technology sector. Seedcamp <http://www.seedcamp.com/> CEO, Reshma Sohoni <http://www.seedcamp.com/pages/about_team#reshma> , and Democracy PR's founder, Jennifer O'Grady <http://www.democracypr.com/our-team.html> will be one of the featured speakers, with around 70 guests drawn from the city's most talented and respected female professionals in creative and digital.
28th may future of web apps tour <http://events.carsonified.com/fowa/2009/tour>
Ryan Carson's renowned conference comes to Leeds for the first time, at the city's newly opened Rose Bowl. The theme is Cloud Computing - with speakers from Microsoft, Amazon and Salesforce.
29th may physical computing 101 <http://physicalcomputing.eventbrite.com/>
tinker.it <http://tinker.it/> an innovative consultancy that's bringing together the physical and digital worlds through creative technologies will be leading a day long Beginner's Guide to Arduino, to help novices and experts alike learn how to build small electronic widgets!
30-31st may cupcake camp <http://cupcakecampleeds.eventbrite.com/>
An afternoon of cake--related debauchery - bringing together the ancient elemental power of sugar, cream & flour in an orgy of cakey goodness! Eight master bakers will battle to the death - to win your confection affection - only one will prevail, while others will be sacrificed on a moist, spongy altar...dripping with jam.
30-31st may barcamp leeds {2009} <http://barcampleeds.com/> &
BarCamp Leeds is the city's third 'unconference', a event where the folks that attend create the programme of sessions themselves. BarCamps are open, participatory, democratic, 'workshop' events; the organisers and sponsors simply provide wireless broadband, a venue, beverages and food! The attendees provide the content - and the buzz.
3rd june exposure leeds <http://exposureleeds.org/>
The city's photographic community is supporting LSx by running 60-90 minute workshops photography workshops with a technological bias - some topics might include Flickr, Photoshop, HDR, PhotoSynth and Lightroom.
We're pretty sure there's something here that'll appeal a little to everyone across Leeds' digital communities (and seriously, everyone likes cake!). LSx has been built by all of you
So jump in, take your pick and we hope to see you around LSx in the next few weeks :)
The founders of Innocent, the ethically aware smoothie business that yesterday sold a stake of between 10% and 20% to the US drinks groupCoca-Cola for £30m, are adamant that their ideals and eco-friendly sentiments will not be crushed as a result of striking a deal with a company best known for its less than healthy fizzy drinks.
Innocent joins a long line of companies that have started small and built a loyal following on the back of a values-led approach, only to sell up to the kind of businesses against which they might once have defined themselves.
Ice-cream maker Ben & Jerry's, once known for its counter-cultural roots, was one of the first to sell up to a corporation, when it was bought for £175m by the consumer goods group Unilever in 2000. Four years later it admitted in its social audit: "We are beginning to look like the rest of corporate America." British sandwich chain Pret a Manger offloaded a minority stake to the fast food group McDonald's in 2001 and last year sold the whole business to private equity group Bridgepoint. The Body Shop - whose late founder, Dame Anita Roddick, had often railed against the big corporations running the beauty business - sold to the French cosmetics group L'Oréal in 2006.
Brand identity
Sams advised Coca-Cola not to stamp its name over the Innocent product range or to combine its acquisition with its US smoothie brand, Odwalla.
Reed said there was little danger of Coca-Cola meddling with the Innocent brand. "They absolutely buy into the brand, the people, the system, it's a minority investment in Innocent, which is staying as a standalone company."
We just love the look of your ethics ...
Green & Black's - Cadbury Schweppes
Set up in 1991 by Craig Sams and his wife Josephine Fairley, the company produced organic and, in some cases, Fairtrade chocolate. In 2005 it was bought out by Cadbury Schweppes. Sams defended Cadbury's commitment to the brand's values saying: "Cadbury got its people to read the Fairtrade and organic regulations."
Ben and Jerry's - Unilever
All-natural ice cream company founded in 1978 by Jerry Greenfield and Ben Cohen. Bought by Unilever in 2000. The co-founders said: "We hope that, as part of Unilever, Ben & Jerry's will continue to expand its role in society."
The Body Shop - L'Oréal
Founded on an ethical basis by Anita Roddick, the company was sold to L'Oréal in 2006. Roddick said at the time: "Having L'Oréal come in and say 'we like you, we like your ethics, we want to be part of you, we want you to teach us things' - it's a gift."
Pret A Manger - McDonald's
Pret was founded in 1986. It claims to avoid additives, uses recycled packaging and tries to buy organic. A third of the company was sold to McDonald's in 2001. In defence of the sale, Pret's commercial director, Simon Hargraves, said: "McDonald's has never had any day-to-day role in Pret, nor has it had any say over what we do, or how we do it."
Seeds of Change - Mars
Howard Shapiro set up a small seed company in 1989, later expanding to sell organic foods. In 1997 it was bought by Mars. Shapiro defended the sale, saying: "Mars is interested in providing what consumers want. If that's organic food, then Mars wants to be able to satisfy that demand."